Sellers Guide

When you list your home, our compensation is 7% on the first $100,000 and 3% on the balance of the sale price, which is then split between the buying agent and the selling agent. While that might seem like a significant amount, it’s important to know that this covers much more than just showing homes. As full-time professionals, we invest heavily into every sale — paying fees to the Realtors Association of Edmonton, the Canadian Real Estate Association, and our brokerage, while also covering the costs of professional photography, videography, advertising, print media, and more. Beyond the expenses, we dedicate countless hours behind the scenes to ensure your home is marketed to its fullest potential, negotiations are expertly handled, and your entire selling experience is as smooth and successful as possible. We don’t just list your home — we put in the work, heart, and expertise to help you achieve your goals.

Over 95% of home buyers start their search online, so professional photography is imperative to selling a home!

We hire a professional to come to take the best pictures and they are all completely edited to make sure your home is shown perfectly!

Homes with professional photography...

Receive an average of 87% more views than their peers across all price tiers.

A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.

Have a 47% higher asking price per square foot.

We stay ahead of the curve by embracing the latest social media trends to showcase your home to the widest and most engaged audience. Our strategic, visually-driven marketing creates excitement and demand where buyers are already looking.

• An average user spends 2 hours and 23 minutes per day on social media in 2024.

• 85% of mobile phone users utilize social media platforms in 2024

• Recent data indicates that users now spend approximately 30.9 minutes daily on Facebook each day.

• Youtube takes an average of 40 minutes per day.

• Users spend an average of 30 minutes per day on Snapchat in 2024.

• Instagram users are spending 33.1 minutes per day on the platform, reflecting a 3-minute increase from the previous year.

• Pinterest users take it slow and scroll through ideas for only 14.2 minutes every day.

A lot of buyers like to look at a home without any pressure. This is what we call the "two step" buyer. Most of the time they start the process by going to the open house first then follow up with a tour by their real estate agent.

How we prepare

- Post on local real estate pages and on Realtor.ca

- Several signs strategically placed around your neighbourhood

- Neighbourhood invitations mailed to the area

- Posted on our social media accounts

- Social Media Ads

- Email Newsletter Blast

Communication

The key to positive relationships. To that end, we have a multi-faceted communication program with our Seller which HOLDS US ACCOUNTABLE to what we tell you we are going to do. All of our sellers receive updates on marketing, showing activity and feedback on their property.

Market Preparations

Feedback buyers often give of homes that don't sell is that they couldn't envision themselves living in it given the current owner's choice of furnishings and any clutter or imperfections. We help to make sure this doesn't happen to you by utilizing our resources and trusted partners to complete any task deemed necessary.

Innovation & Creative Marketing

We are consistently sharpening our marketing sword by taking the latest and greatest marketing courses and attending seminars that show you soon-to-be-released software/ products.

Target Marketing

We have been utilizing target marketing on the internet for over the past 5 years. (Facebook, Instagram, Google) by doing so your home is seen and shown more.